Interactive Applications For Mobile TV

The mobile phone is closer to consumers than any other entertainment medium. The ability to provide interactive elements to mobile TV programming and video clips can result in the rapid growth of mobile communities around particular events, content types or competitions. Strong community relationship with target audiences will result in a higher return on investment for advertising and selling products to youth market consumers.

Yamgo have invested in the infrastructure to provide interactive mobile TV applications into mobile video in order to increase revenue. Yamgo can easily add low-cost or revenue-generating interactive applications including:

• Voting
• Location based services
• Viral Marketing (Send content to friend)
• Competitions
• Reverse bid auctions

For content providers this ensures that the content engages users and provides more opportunities to improve the entertainment experience and brand interaction.